InfoComm Asia 2026: Show Guide

While both global politics and businesses continue to fragment, we explore why the upcoming InfoComm Asia show in Thailand matters more than ever before

Words Verity Butler

In the global pro AV events calendar, some shows dominate headlines because of their size, while for others it’s because of their timing. There are also a select few that matter because of geography, access and the quality of connections they create. The upcoming InfoComm Asia show in Bangkok belongs in that third category.

Positioned in July, between the spring momentum of China’s major pro AV market activity in the show’s first instalment of the year, and the ensuing autumn surge of India’s fast-rising technology economy, Infocomm Asia sits as the meeting point between two giants. It essentially acts as an invisible bridge between north Asia and south Asia; offering a strategic marketplace for the broader APAC region that not many people are fully aware of. With July acting as a period where businesses find themselves recalibrating supply chains, as well as expanding regional partnerships while searching for routes to market – that ‘middle show’ positioning may be its greatest strength.

Taking place from 15 to 17 July at Bangkok’s Queen Sirikit National Convention Center (QSNCC), InfoComm Asia is expected to welcome over 200 exhibiting companies and approximately 8200 business visitors from more than 50 countries. That scale matters, but the real story here is why exactly these companies are choosing Bangkok in the middle of the year.

A strategic sweet spot

There is little doubt that Asia’s pro AV future is looking to be shaped heavily by the astronomically growing markets of China and India. China remains the manufacturing engine and scale market for much of the AV sector in the region. India, meanwhile, is one of the world’s fastest-growing markets in terms of demand – with rapid urbanisation, strong digital education investment, enterprise expansion and infrastructure modernisation driving new opportunities.

Yet for many companies, engaging both markets directly can be expensive and time-consuming. Different business cultures, long travel times, scheduling conflicts and regulatory friction are some of the key contributing factors for this. This is when Thailand becomes a crucial part of the equation.

Bangkok offers a neutral and business-friendly location that sits geographically and commercially between those two poles. Instead of choosing one part of the APAC region over the others, companies can instead meet in the middle. For distributors, manufacturers, consultants, integrators and end users, this matters. A July event in Bangkok allows businesses to review developments from the first half of the year, test new partnerships and set strategy before the final-quarter buying cycle begins.

According to figures highlighted by the organisers, APAC pro AV market opportunity stands at $123.7 billion, forecast to reach $151.4 billion by 2030, representing a 4.13% CAGR from 2025 to 2030. These figures reflect a real demand across several key sectors, including:

• Smart cities
• Corporate collaboration
• Hybrid learning environments
• Transportation hubs
• Retail digitisation
• Hospitality upgrades
• Immersive entertainment
• Security and surveillance
• Government modernisation

From Bangkok, businesses can reach Singapore, Vietnam, Malaysia, Indonesia, Cambodia, Laos, the Philippines, Hong Kong, southern China and India with relative ease – featuring one of the most practical aviation hubs in Asia for regional business travel. For exhibitors, that means broader reach without needing multiple roadshows and, for visitors, it means access to vendors and partners from Asia-Pacific without crossing continents.

Also, with visa procedures becoming more complicated in some parts of the world – and corporate travel budgets under pressure – event attendance is more about feasibility than anything else these days. When organisations are deciding where to deploy teams and where to host partner meetings, convenient locations to enter such as Thailand are an obvious choice.

Ed tech in the East

One of the major sectors that takes a key interest in this show is higher education and ed-tech stakeholders. Across the Asia-Pacific region, universities are investing in:

• Hybrid classrooms
• Lecture capture systems
• Campus-wide collaboration platforms
• AI-assisted teaching tools
• Digital signage
• Simulation labs
• Smart campus infrastructure
• Immersive spaces using AR/VR

The show’s speaker and attendee lists from previous editions demonstrate representation from institutions such as Bangkok University, Chulalongkorn University, Chiang Mai University and other internationally renowned higher education voices, including specialists from UCLA and the Higher Education Technology Managers Alliance.

With universities tending to act as early adopters and testing grounds for AV technology, once integrated successfully, these tools are seen to scale out into enterprise, healthcare, government and public venues later.

A networker’s paradise

Ultimately, the strongest of trade events are not always the biggest. They are the ones where the right people show up at the right moment. Infocomm Asia’s advantage on this front is connection density, with attendees comprising:

• China suppliers
• Indian buyers
• ASEAN integrators
• Global brands
• University leaders
• Enterprise specifiers
• Consultants and developers
• Government stakeholders

InfoComm Asia also serves as the annual flagship gathering for the AVIXA community in Asia. It hosts additional comprehensive AVIXA-led activities, including industry presentations, round tables, AVIXA Xchange LIVE, experiential technology tours and more.

“InfoComm Asia is the place to be! If you are in the AV industry, you must be here. We’ve met with many consultants and integrators who help guide their end-user customers to make the right decisions on the choice of products, and lots of end-user customers who come with ready budgets,” enthuses Anand Hariharan, director and solutions engineer for Cisco.

Clearly, InfoComm Asia shouldn’t be viewed simply as Thailand’s AV trade show. It is the mid-year commercial bridge between Asia’s largest growth engines, a practical response to travel friction, while also being a gateway to south-east Asia’s rising-demand markets. Increasingly relevant in higher education, it sits squarely inside the world’s most important growth region for pro AV.