Clair Global’s support at the FireAid Benefit Concert helped to raise millions for recovery efforts in Los Angeles, as it grapples with the effects of devastating wildfires
Organised by the Annenberg Foundation and hosted by the Intuit Dome and Kia Forum on Thursday 30 January 2025, the FireAid Benefit Concert saw 35 artists perform in a live broadcast. At the time of press, an estimated $100 million has been raised by these efforts, with funds allocated to the rebuilding of LA communities and wildfire prevention methods.
Clair Global, along with its brands Eighth Day Sound and Sound Image, supported client rehearsals for well-known artists like Billie Eilish, Jelly Roll and the Red Hot Chili Peppers. ATK Audiotek, a subsidiary of Clair Global, joined the effort to prep and deploy a donated d&b audiotechnik KSL PA system to the Kia Forum where a surprise performance from the remaining members of Nirvana took place.
This immense gathering of artists, live production experts, stars of the screen, local philanthropists and music fans was a personal project for Meegan Holmes, general manager of Clair’s Sun Valley, CA location, as her family were among the 100,000 people displaced for weeks during the emergency evacuation.
“Personally speaking, it's been a very challenging and difficult thing to be so close to,” she begins. “But we've witnessed some beautiful moments as well, astonishing generosity, support and volunteerism from the people of LA.”
A show of this magnitude typically takes a huge team and meticulous planning to prepare and coordinate. Holmes comments on the speed at which the FireAid Benefit Concert came together, “It's been amazing to watch a group of people who would normally spend months planning a show this big, pull it all together in such a short time frame. We're talking a couple of weeks with some huge names, not in one, but in two iconic venues.”
While the show would have been impossible without the effort of artists and industry professionals, including Clair Global’s site crew, the event's goal would have been entirely unrealistic without the support of the audience. “And of course, we're grateful for the people, the ones that buy concert tickets throughout the year, and didn’t hesitate to buy tickets for FireAid,” comments Holmes. “They fuel our industry and always enable us to step up when there needs to be a big fundraising push. That’s something I’ll remember from this moment in time.”
This event demonstrated the power of the entertainment industry and the vital role of companies like Clair Global in supporting these large-scale events.
