More than the music
That said, not all festivals serve as a celebration of sound – many exist to recognise a wide array of arts and cultures.
There is even a festival out there with a dedicated focus on the unwavering creative talents of those hailing from our own industry.
Signal, based in Prague, is a festival of digital and creative culture.
During its ten-year run, it has welcomed more than 4.5 million visitors, aiming to link contemporary visual art, urban space and modern technology. In other words: it’s an AV nerd’s idea of heaven.
“Our festival unites top talent from around the world, showcasing everything from dazzling light design and digital art to cutting-edge AI and thoughtful conceptual pieces,” begins Martin Pošta, founder and CEO of Signal Festival. “But Signal is so much more than just a show – it’s about learning, exploring and getting inspired. Whether you are a kid or a professional, there’s something at Signal for you.”
Having become the most-visited cultural event in Czechia, the festival acts to educate itself as well as its visitors.
It links the historical backdrop of beloved Prague with the latest technologies and contemporary social issues.
When asked to highlight some of his favourite installations featured at Signal, Pošta immediately noted, The Physical Possibility of Death in the Mind of Someone Living.
“Unveiled in 2022, [the project] challenges conventional notions of mortality through a captivating display of light and sculpture,” he explains. “This thought-provoking installation confronts viewers with the fragility of life, inviting them to contemplate their personal experience in the face of mortality. “Through its powerful imagery and immersive design, [the project] sparks meaningful conversations about human experience and the passage of time.”
The installation was composed of burnt-out cars from the war in Ukraine – the cars acting as a cruel testimony to a horrific tragedy and direct evidence of 21st-century warfare.
The cars on display were imported directly from areas affected by the war, accompanied by the stories of Ukrainian citizens who not only lost their cars, but all of their possessions and loved ones in many cases.
When it came to identifying the AV trends – which Pošta had picked up from the installations on display at Signal over the years – there were certainly a few unsurprising candidates.
“There has been a tendency toward the creation of immersive environments. For a totally immersive experience, these installations frequently incorporate noises, graphics and occasionally even tactile aspects.
“Additionally, real-world data streams are being used by artists more to create amazing visual and aural experiences. This trend demonstrates the creative possibilities of leveraging technology to interpret and depict complex facts in ways that are both interesting and understandable to a wider audience, as well as highlighting the beauty concealed in the data all around us.”
With projections the dominant equipment used at Signal, it was interesting to hear what the projector of choice was. “At the 11th Signal Festival,” reveals Pošta, “we extensively utilised a range of Christie products to bring our immersive light art experience to life. Primarily, we used Christie projectors across many different key installations, enhancing the visual impact of our featured artists’ works.
“For instance, at the Public Library in Prague’s centre, we showed off the mesmerising video mapping titled Luminary Glyphs by Hungarian artist András László Nagy. This captivating presentation relied on Christie projectors to seamlessly transform the architectural canvas into a dynamic display.”
As Pošta and his team gear up for the 12th edition of Signal in October this year, he reflects on its transformation in line with AV’s own industry-wide evolution.
“It is evident that the Signal Festival – which began as a festival of light – has evolved into a display of digital and creative culture, as we get ready for its 12th edition,” he concludes. “We’re thrilled to add a conference this year – it is more than simply an educational event; it’s a lively forum for conversation that connects the domains of business, cutting-edge technology and the arts.”