Every play sounds perfect at Super Bowl LX with Shure

Every Play Sounds Perfect at Super Bowl LX with Shure

Throughout the Apple Music Halftime Show at Super Bowl LX, the Shure SM39 headset microphone and Axient Digital system tracked every beat of the performance

From the stadium to millions of viewers around the world, Shure wireless technology played a critical role at the Super Bowl, featuring the new SM39 headset microphone. With Shure, the show maintained high-quality audio across every facet of the broadcast, live entertainment and fan experience.

For Super Bowl LX, ATK Audiotek and Professional Wireless Systems (PWS) supplied all wireless microphones and in-ear monitoring systems throughout the week. The set-up featured AD4Q receivers configured in Quadversity, with additional Axient Digital receivers supporting entertainment, broadcast, and referee communications. Shure Wireless Workbench and Wavetool software tools were used for real-time RF and audio monitoring.

Throughout the event, the production team also relied on Shure Axient Digital Wireless Microphone Systems, PSM 1000 Advanced In-Ear Personal Monitoring Systems, Shure TwinPlex lavaliers and SM39 headset microphones to meet the demands of an extremely dense RF environment.

One of the most technically demanding moments of Super Bowl LX came during the Apple Music Halftime Show, where global superstar Bad Bunny opted for a Shure SM39 headset microphone paired with an Axient Digital ADX1 bodypack transmitter rather than a traditional handheld. Despite the show’s intensity, the microphone reliably handled the performance.

Beyond the halftime show, Van Wagner Sports & Entertainment deployed 16 channels of Axient Digital wireless, supported by Shure ANX4 receivers for on-field entertainment and broadcast production. "Using the ANX4 was a wonderful experience; having access to a wide-band tuning range meant there was never a concern,” says Matthew Bell, RF technician. “We could bring one piece of equipment and slot ourselves into the most ideal spot frequency-wise without having to make sacrifices due to device limitations.”

Referees again trusted Axient Digital ADX1 bodypack transmitters paired with TwinPlex TL47 lavalier microphones, ensuring consistent communication throughout the game. The ADX1 bodypacks leveraged frequency diversity to help maintain uninterrupted audio in one of the most RF-congested live broadcast environments.

Finally, Shure wireless powered the Whatnot livestream, using 16 channels of Axient Digital to support live fan engagement during Super Bowl week. “Supporting engineers and production teams during Super Bowl week is always a priority for us,” says Jenn Liang-Chaboud, relations manager at Shure Entertainment. “From rehearsals through game day, our goal is to make sure they have reliable tools and trusted support to deliver exceptional audio, no matter how challenging the environment.”

With decades of Super Bowl experience, Shure continues to help engineers deliver unforgettable moments on the world’s biggest stage.

Find out more at shure.com