As more brands are turning to high-end, cinematic content, Masterwork Films shows just what it can do with green-screen virtual production
Sponsored editorial
Bursting onto the scene in 2024, Masterwork Films is one of the few UK green-screen virtual production studios operating outside London. Based in Brighton and Hove, the company grew from a passion for documentary storytelling, though today it specialises in branded content with a narrative edge, offering endless production possibilities to a range of commercial clientele.
While LED volumes have been all the rage as of late, green screens are still a solid choice for VP pipelines. Boasting lower production costs, Masterwork’s virtual studio operates high-end, cinema-grade technology – such as Unreal Engine 5, AJA Colorbox and Blackmagic Design Ultimatte systems – offering real-time keying, compositing and colour grading.
The green-screen area itself is painted with Chroma Light – which is now available from CVP – for precise digital keying and seamless post-production. It measures a sizeable 602 sq ft and features acoustically treated walls and DMX-controlled stage lights for exceptional audio-visual output.
Like other leading studios, Masterwork Films takes a flexible approach to its production, providing in-house expertise, kit hire and bespoke virtual backgrounds when requested – and staying on the sidelines if not. The team offers two camera packages – Film, for a cinematic look, or Creator, which is more suited to web-based content – depending on each client’s ambitions.
Masterwork’s virtual production packages range from use of the facilities to full-fledged production
Led by CEO Biro Florin, Masterwork addresses today’s pressing production needs – efficiency chief among them. By bridging green-screen VFX tech with the live element of VP, the studio bides time for its clients, who are often working to tight deadlines. Masterwork recognises that branded content is becoming more filmic than ever, and therefore supports multicam switching, ultra-high-res recording and colour-accurate lighting in both the foreground and background.
“We’re focused on the narrative side of filmmaking,” stresses Florin. “We do commercial projects as well as passion and indie stuff, but they all have one core component: a strong story.” Masterwork Films’ existing catalogue spans various types of commercial content, including an informational brand video created for social enterprise Intheflow. The video promotes the organisation’s Period Positive Employer campaign, urging companies to prioritise menstrual health and remove gender- based barriers from the workplace.
Other notable Masterwork projects include Product Led’s masterclass and Noise to Signal, a short film that showcases the company’s creative and technical prowess. “I decided to merge these two worlds,” explains Florin, combining traditional filmmaking with branded storytelling, all under the umbrella of virtual production.
CVP is home to a full spectrum of production equipment ready to see, combine and evaluate. Its creative and technical staff are committed to finding solutions for audio-visual productions, ready to supply any gear you might need. To arrange an online demo or book a one-to-one consultation, call 0208 380 7400 or visit cvp.com
To learn more, visit masterwork.film or follow @MasterworkFilms on YouTube. Explore virtual production possibilities at cvp.com
This article was first published in the May/Jun 2025 issue of LIVE.
Maranatha Community Church has opened its new 5,500-seat campus in Kempton Park, featuring Africa’s first permanent L-Acoustics L-ISA system for immersive, precise sound across the auditorium.
Room-acoustic strategy integrates the protected dome, Endure Screens Micro Pro projection surface and concealed HOLOPLOT immersive audio into one cohesive environment.
The humble media server has evolved into one of the most powerful tools in live production. We look back at where that shift began – and where it now leaves the industry
History has never been more alive – as demonstrated by the National WWI Museum and Memorial’s latest exhibition
Gareth Owen is the sound designer behind some of the biggest Broadway and West End tickets. He reflects on his expansive career, including Tony-award-winning work on MJ The Musical