This year’s edition reinforced the show’s position as a critical gateway to China’s rapidly evolving digital economy and the broader APAC market with 52% of the professional audience holding direct purchasing authority and 55% representing the critical Pro AV and IT distribution channel. Hosting over 300 exhibiting companies with global footprints, the show successfully bridged China’s digital innovation with a high-intent international delegation from more than 60 nations, where 8 out of 10 delegates held final decision-making power in Pro AV and technology purchases.
As global markets tighten and face with challenges, Beijing InfoComm China focused the 2026 edition to grow the event in specific directions executing initiatives based upon continuous feedback from the Pro AV community.
The Show welcomed more than 300 exhibiting companies and brands who connected with some 52% of professional visitors holding direct purchasing authority, ensuring conversations on the show floor translated into real business opportunities. A key indicator of this high-value environment was the surge in purchase intent; for instance, Wang Zhaofeng, Brand Director at Audfly Technology Suzhou Co., Ltd, anticipated contract finalizations as early as the week after the show. He noted a higher density of high-intent buyers with immediate purchase intent at the booth and to better showcase their products, they have committed to a larger booth space for next year.
With Pro AV and IT Channel attendees making up 55% of the show attendees, Beijing InfoComm China reinforced its essential role as the primary engine for regional distribution pf new innovations and solutions, and community network. The presence of strong AV and IT Channel Partners directly facilitates the show’s evolution into a high-velocity transactional hub, where 61% of channel professionals were identified as actively seeking solutions for immediate project deployment. This year also saw the most diverse international delegation representing 63 nations, a significant jump from 46 nations in 2025 – with 8 out of 10 holding final purchasing authority.
This year’s edition saw 64% of buyers from government and corporate entities with direct purchasing authority, representing a year-on-year increase, while 46% of visitors from the education sector represent key decision-makers, marking a steady rise from the previous year. Additionally, in the cultural tourism and entertainment sectors, more than 50% of attendees possessed final purchasing authority for audiovisual projects, underscoring the intense demand for professional AV solutions driven by experiential sector upgrades. This underscores the robust purchasing influence and project decision-making power among vertical market tech buyers and directly reflects the commitment of Beijing InfoComm China to attract a high-value audience and enhance attendee precision.
With a strong emphasis on global engagement, the event saw significant participation from countries including Malaysia, South Korea, Singapore, Kazakhstan, India, Indonesia, Thailand, Japan and Vietnam. 42% identified as C-level management, while 61% identified as Pro AV/IT channel professionals signifying strong intent in regional system integrators, distributors and dealers seeking new innovations and solutions for active projects.
The 2026 edition took major strides in its global buyer campaign by launching a wide-reaching Invited Guest Program. This program curated and hosted 98 international and local high-value system integrators, and vertical market end-users from hospitality, government, and telecoms, providing them with curated sourcing activities, technical tours, and direct access to China’s export-ready innovators.
Across the exhibition floor, attendees experienced the full spectrum of Pro AV solutions transforming industries – from AI-powered collaboration platforms and immersive display technologies to advanced control room systems, smart city applications, and next-generation digital signage. The strong presence of export-ready exhibitors underscored China’s growing role as a global hub for Pro AV innovation and manufacturing including highlights from Christie, Barco, BOLIN, CREATOR, DSPPA, ITC, Insta360, JoyFun, and Kiloview, LineLInk, MUXWAVE, NewBest, Novostar, REACH TCL, Telycam, Unilumin, as well as audio innovators AISPEECH, Audinate, Audio-Technica, Genelic, SHURE, SoundKing, and Realcart. Over 45 first-time companies joined Beijing InfoComm China; they included AIDOLS, Wincomm, Colorlight Cloud, Soundbox, Ximu, and NewCircles to name a few.
“Beijing InfoComm China is one of the most important shows for us in Asia Pacific. We have been involved in this show for more than 10 years and it has always been a fruitful time. The reason being we get to meet lots of people in the industry from consultants to system integrators and end users. This year is no exception. Not only is this a good platform for us to catchup with all of the different stake holders, but it is a wonderful opportunity for us to meet new customers,” added Chan Tsung Yi, senior public relations manager Asia Pacific, Christie.
“As we celebrate 20 years of InfoComm China, this edition not only reflects how far the industry has come, but also where it is heading,” said Flora Fang, project director of Beijing InfoComm China. “We are proud of the event we have produced this week, with the depth of new innovations showcased, and the new market opportunities we created for our customers. The quality of the show’s turnout and show-floor interaction reaffirms China’s leadership in shaping the future of Pro AV and digital experiences for eager global partners.”
Building on this momentum, Beijing InfoComm China will continue its two-year milestone celebration leading into the 20th edition of the show 14-16 July 2027, with expanded initiatives, deeper global collaboration, and an even greater focus on future-forward technologies. The 2026 edition concluded with a total attendance of 20,163 professional visitors.
visit infocomm-china.com for more information
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